Who doesn’t like to get things for free? With so much good content out there it is wonderful when groups like Desiring God make their stuff available at no cost. Visit their website sometime and click on the Resource Library tab and you will see what I mean. So why do they just give their stuff away? I’m glad you asked.
Matt Perman suggests three reasons. 1) It reduces ‘friction’ (i.e. it removes the obstacles to spreading the message, 2) The gospel is free (cf. Romans 6:23; 1 Corinthians 9:18), and 3) We exist first to serve, not be served (cf. Mark 10:45).
Coincidently, I recently have been reading a book entitled Free: The Future of a Radical Price by Chris Anderson (which by the way I acquired for FREE courtesy of @MichaelHyatt). Anderson’s book is about why companies like Google and bands like Radiohead are ‘reducing friction’ (to use Perman’s term) in order to better market their product.
I have yet to finish reading and hope to post a more complete review in the near future.
HT: Justin Taylor